Gucci and TAG Heuer to Start Accepting Crypto Currency ApeCoin Across the US

BitPay said Gucci will be the first to accept APE coin, along with support for USDC stablecoin and Euro Coin later on.

Back in May, popular fashion brand Gucci announced their plans to accept crypto currency as a payment method. According to the reports, few selected stores in U.S. would be getting on board initially. However, the company had ambitions to spread all across America by the end on Summer this year.

Recently, a new press release revealed that BitPay said Gucci will be the first to accept APE coin, along with support for USDC stablecoin and Euro Coin later on.

Stephen Pair, CEO of BitPay, said: "We added ApeCoin and Euro Coin because customers of our luxury merchant partners asked for it. They asked, and we delivered."

In a tweet, Gucci said:

"Now accepting @ApeCoin payments via @BitPay, select Gucci boutiques in the USA expand the range of cryptocurrencies available for in-store purchases, yet another step in the House's exploration of Web3."

Following their tweet, TAG Heuer also revealed:

"Now, you can not only flex your @BoredApeYC #NFTs with style on the #TAGHeuerConnected Calibre E4, but you can also buy your watch with @ApeCoin!"

The Swiss watchmaker will now allow customers in the US to buy their watches using APE Coin, via BitPay as payment processor.

APE is used as a governance token in the Bored Ape Yatch Club NFT collection ecosystem. (Source: CoinMarketCap)